Why retention marketing ... Because having customers for their lifetime is simply the BEST way to build and maintain your business!

We will never retain 100% of our clients.

• 4% will move or die
• 5% will have a relationship with another company
• 9% your competition just beats the pants off you
• 15% can be tied to product or service dissatisfaction

Can you effect some of those numbers? Absolutely - studies have show that client retention averages about 75% in major markets where the
competition is the strongest and between 90% to 95% in smaller regional markets.

However there are two items that you have absolute control over.

• The first - how the customer feel about you - your product and service - did you make them feel "special". You know warm and fuzzy. That you
  really cared. Maya Angelou said this; "I've learned that people will forget what you said, people will forget what you did, but people will never
  forget how you made them feel."
  
  
• and second - you don't stay in touch with them on a regular basis. Zig Ziglar said; "People don't care how much you know, until they know
  how much you care." Proactive Emotional Marketing is about staying in touch with the customer/client with emotional based, informational
  communications. 

You, not the customer are responsible for building and cherishing the relationship. You must EARN their future business and referrals.

Just a reminder - the future business is worth 20 times or more what you generated
from the original sale ... (see lifetime value)


PS - Retention marketing is a marathon - not a sprint!